Praise for Adapt to Win
"Written from the unique perspective of a business leader who has had a seat at the portfolio table and a strategy consultant who has spent decades helping numerous organizations connect the dots from visionary strategy to focused results, Adapt to Win is the rare business book that leaders can apply immediately to improve their organization."
- Luke Hohmann, Serial Entrepreneur, Author, SAFe® Fellow
"Annual planning and glossy strategy decks don’t fail because leaders lack ambition - they fail because they don’t influence the daily tradeoffs where value is won or lost. Adapt to Win shows how strategy quietly decays into noise, then replaces that drift with clear strategic choices, hard metrics, and an adaptive portfolio model that forces real prioritization. If you want strategy to survive contact with reality, and drive high-impact financial results, this is the playbook you've been looking for."
- Jason Molesworth, CEO & Chief AI Strategist of Accelerated Innovation
"In Adapt to Win, Evan Campbell presents the 'Big Picture' of portfolio management. Most authors focus only on prioritizing and managing projects, but Evan gives you the whole flow. Starting with describing what a clear, adaptive strategy looks like, he emphasizes the importance of assessing your organization's capacity for work. He'll take you through the critical role of Objectives and Key Results. Having set that stage, he puts portfolio management in the most explicit strategic context I've seen, and includes an extensive toolkit for prioritizing projects in that light. Along the way, Evan presents all this in his own conversational style. It's like sitting down with a deeply experienced consultant/project manager and getting the real goods!"
- Daniel J Montgomery, Managing Director, Author of Start Less Finish More: Building Strategic Agility with OKRs
"Evan Campbell’s Adapt to Win takes on a problem I see all the time: companies put a lot of effort into strategy, but very little of it shows up in real decisions. The book offers a practical, experience-driven way to use OKRs to connect strategy to execution and investment choices. Evan brings original insights into portfolio management and keeps the focus where it belongs—aligning business and operating models to what the strategy is actually trying to achieve. This is a solid guide for leaders who want their strategy to show up in priorities, funding, and day-to-day execution."
- Jeff Leach, Co-Founder of Adaptivity LLC
"In this exceptional volume Adapt to Win, Evan C. Campbell presents a profound and integrated blueprint for solving one of the most persistent challenges in modern enterprises: turning strategy into meaningful, measurable results. At the heart of his work lies a powerful emphasis on Objectives and Key Results (OKRs) and Lean Portfolio Management, which he elevates from mere frameworks to essential strategic disciplines. Campbell demonstrates how OKRs—when thoughtfully designed, rigorously governed, and tightly aligned with customer and business outcomes—become the connective tissue linking vision, execution, and continuous learning. In parallel, his treatment of portfolio management is both lean and sophisticated, guiding leaders to balance demand and capacity, create flow, prioritize with clarity, and invest where value is highest. The book weaves these themes through every dimension of strategy realization—from environmental analysis and deployment capabilities to value assessment, operating models, innovation systems, and organizational fitness—revealing how OKRs and lean portfolios together form the backbone of an adaptive, outcome-driven enterprise. With rare depth and practical precision, Campbell offers not just theory but a unifying system for leaders committed to achieving strategic coherence, accelerating execution, and building organizations that can thrive amidst complexity."
- Gene Gendel, Product & Business Agility Coach, Certified Enterprise Coach Emeritus (CEC-EM), Certified LeSS Coach & Trainer (CLC-CLT)
